DIVO
The fundamental digital transformation of the fashion world has become inevitable.
DIVO combines people in one place and forms an infrastructure which meets demands of all fashion industry players, making interaction between them faster, safer and more effective.
With a clear understanding of the industry’s problems and the technology required to overcome them, DIVO transforms business practices in the industry, improves the efficiency of business processes and brings them into line with contemporary standards of business practice.
The purpose of DIVO is to ensure connection between the classic fashion industry and the new digital economy.
DIVO gives each user the opportunity to build cooperation in a decentralized ecosystem with a high level of trust.
Fashion is a global business that takes a significant part in world’s economy. It is not only the models, designers, brands or media, but also a lifestyle for millions of followers.
#fashion and #beauty are among the most popular hashtags on Instagram
Collaboration with models, bloggers and influencers allows DIVO to unlock huge opportunities to engage a multi-million audience.
According to McKinley the State of Fashion 2019 Report, the industry executives identified technology-related issues as top consumer shifts.
DIVO uses state-of-the -art technologies such as Big Data, machine learning, blockchain to build omnichannel communications, automate workflow, and bring business practice to international standards, to make interactions between all participants faster, safer and more cost effective.
Millennials are the fashion consumers of tomorrow. They are tech-savvy, social media-influenced, and take a stance on transparency. By 2020 they will account more than half of the total shoppers with the most spending power of any generation. The purchasing power of Generation Y already exceeds $600 billion.
DIVO Platform consists of three key elements that are seamlessly linked with each other, ensuring the system is complete and easy to scale: DIVO Mobile Application, DIVO Web Application and DIVO professional Network.
All three elements have a wide functionality designed specifically for different industry participants to solve various professional and business tasks.
DIVO Mobile App is a universal working tool that contains useful functionality and a set of features that fully meet professional and personal needs of fashion industry professionals:
DIVO Web is a multifunctional system interface based on the “backend-as-service” principle. The DIVO Platform's infrastructure and communication tools are designed for cooperation among fashion industry professionals:
DIVO NETWORK is a professional network which unites well-known names of the fashion world and a constant stream of new faces.
DIVO Net brings together the full range of representatives of the fashion industry with their varied roles, experience, professional status and skills.
The Network provides scalability to the entire DIVO community, attracting new faces and talents to the industry and creating an environment for effective communication between all community members.
DIVO Mobile App is a universal working tool that contains useful functionality and a set of features that fully meet professional and personal needs of fashion industry professionals:
DIVO Web App is a multifunctional system interface based on the “backend-as-service” principle. The DIVO Platform's infrastructure and communication tools are designed for cooperation among fashion industry professionals:
DIVO Network is a professional network which unites well-known Models and a constant stream of New Faces.
DIVO Network brings together the full range of the fashion industry professionals with their varied roles, experience, professional status and skills.
DIVO Network provides scalability to the entire DIVO community, attracting new faces and talents to the industry and creating an environment for effective communication.
The business model of DIVO Platform is predicated on the current state of the fashion and beauty market, which is characterized by a huge investment potential on the one hand and high inertia due to technological lag on the other.
Evaluation by the international financial consultancy Baker&Tilly points to a favorable financial outlook for a platform that implements disruptive technological solutions, capable of digitizing the industry’s business processes and raising them to a level in compliance with international standards.
Problems with sexual harassment have existed in the fashion industry for a very long time, but only recently it became possible to talk about this issue which means it can be resolved.
This idea has inspired us to create the environment which will combine the best practices and technologies in the fight against inappropriate behavior, harassment and sexism.
DIVO establishes a new level of relationship between the industry participants, launching transparent blueprints for interaction, unites the supporters in fight against discrimination, creates a community that protects New Faces of the modeling industry from making mistakes that may damage their reputation.
Today the fight against any presence of discrimination is an ever-present responsibility of every business.
"For years, other models and I have spoken out about systemic sexual harassment and abuse on the job – and yet, powerful individuals have tried to silence us and tacitly given approval that this behavior is okay. Sexual harassment is not okay and should not be tolerated by models, nor should it be tolerated by our industry".
"I don’t know anyone, man or woman, in our industry who hasn’t experienced sexual harassment at some point in their career. We might work as independent contractors, but we still need legal protections. This is a tipping point in our society across so many industries, and it is time to truly address the elephant in the room".
"Models, especially the younger ones, are particularly vulnerable to sexual predators and abuse of power within the fashion industry. Models, like actresses, are often shamed into silence or expected not to complain when conditions at work make them uncomfortable".
DIVO's declaration is to promote the principles of equal opportunity, ethics, justice, respect for privacy, honor and dignity of an individual, and to implement these values to the DIVO Platform.
Creating the concept of a mobile app.
Development of mobile app prototype v.1.0
Testing the basic functions of the mobile app. with offline and online focus groups
Updating model database
Testing loyalty system
Elaboration of a concept on the principles of an open hyper convergent multi-functional platform with marketplace features based on the synergy of the social network and fashion industry professionals
Development of a business model based on blockchain technology utilizing smart contracts
Creation of the concept of modules extending the functionality of the platform: DIVO App, DIVO Web, and DIVO Network
Value opinion by Baker Tilly
Formation of technical requirements for the DIVO Platform
Development of functional design of the mob. app.
Development of Platform brand book
UX / UI design of the mob. app.
DIVO TokenSale web app. design
Development of DIVO App screens storyboard map
iOS / Android mobile applications, Ethereum blockchain, JavaScript application programming language, Web React administration panel, Node.JS Express + Nginx application server, Mongo DB database
Integration of Face Recognition technology into DIVO App
Development of the architecture for the authentication algorithms and verification of DIVO users
Testing of authentication, access recovery, and access control
Integration of data mining technologies for search engine optimization
Adaptation of Face Recognition technology to the goals and needs of the DIVO Platform
Integration with Google geolocation systems and Apple Maps navigation services
Creation of proprietary messenger DIVO Chat
Development of software and hard-ware for personal investor accounts – DIVO TokenSale
Testing of the administrative panel of the DIVO TokenSale web application
Testing the security system of personal investor accounts through the two-factor Google Authenticator service
Crowdfunding Web App. AUSC.IO
Functional and regression testing of iOS / Android mobile applications
Development of DIVO brand promotion strategy
DIVO WEB service extension of functionality
Fundraising
Testing of connection between Web and Mob App(-s), extention of functionality
Marketing among fashion community. Testing, analysis of KPI of DIVO Network (offline / online)
Integration with Visa and Mastercard payment systems, cash-back services and co-branding programs
Opening offices in the DIVO countries of operation (USA, Italy, UK, France, China)
Development of a global partnership network
Building a database of models
Implementing and updating of loyalty programs
Testing and integration of modules: DIVO Crowdfunding (Crowdcash), DIVO Safety Management, DIVO Finance Management
Adaptation of new technological standards for doing business and automating business processes for the fashion industry
Developing an open API to provide access to integration with external services
Development of concept of the DIVO Network
Testing of Face Recognition technology. Step 2
Testing of smart contract
Collection and analysis of BIG DATA in order to expand the useful functionality of the DIVO Platform
Audit and report on the development of the Platform and financial condition of the project from Big 4 Audit
Expansion in 10 countries
Launch of the main services of the multipurpose omnichannel DIVO Platform
Implementation of the Open Source SaAS platform and SDK (software development kit) of the universal system of interaction between members of the DIVO Platform
